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Four little words doubled this company's sales
Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing.
Radio Under the Influence June 6
Houston, We Have Pizza: advertising in outer space
Radio Under the Influence June 6
I'd Like To Buy The World A Coke. Again.
Radio Under the Influence May 23
Long before there was the Marlboro cowboy, there was the Marlboro baby
Radio Under the Influence May 2
Paul Michael Glazer wasn't a fan of Starsky & Hutch's famous Ford Torino
Radio Under the Influence April 25
When the city of Dublin banned sandwich boards, Irish pubs put out these instead
Radio Under the Influence April 20

A bet landed Abraham Lincoln in the Wrestling Hall of Fame

Radio Under the Influence April 11

This fruit company printed an open letter to the Pope

Radio Under the Influence April 4

New space hotel will sell vacation homes to Earth's wealthiest humans

Radio Under the Influence March 28

There's a real Doc Marten – and he wasn't a shoe designer

Radio Under the Influence March 14

Margot Robbie never owned a Barbie doll

Radio Under the Influence March 14

That time $3 million was left at a Vancouver bus stop

Radio Under the Influence February 29

The famous commercial where the world remembered the gorilla, not the brand

Radio Under the Influence February 22

This audio ad for organ donation was created using 48 donated parts

Radio Under the Influence February 8

How Taylor Swift became Time's first entertainer "Person of the Year"

Radio Under the Influence February 1

Peaches, Houseplant and Willie's Reserve – cannabis brands and the high flyers behind them

Radio Under the Influence January 25

"I've fallen and I can't get up" – how a cult-classic commercial became a 30-year brand

Radio Under the Influence January 18

The best-selling cookie in the world is a copycat brand

Radio Under the Influence January 11

Why Kleenex is being wiped from Canadian shelves

Radio Under the Influence January 4

Under the Influence Returns January 4th

Radio Under the Influence September 29, 2023

The New York City Library once refused to carry Goodnight Moon

Radio Under the Influence June 8, 2023

The only scene HBO asked David Chase to change in The Sopranos

Radio Under the Influence June 1, 2023

Dolly Parton entered a Dolly Parton look-alike contest. And lost.

Radio Under the Influence May 18, 2023

How one carmaker used tiny billboards to get inside its competitors' vehicles

Radio Under the Influence May 4, 2023

This brand made a fortune blowing bubbles for 75 years

Radio Under the Influence April 27, 2023

Goodyear once believed its blimps could be sold as "air yachts."

Radio Under the Influence April 20, 2023

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