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00:00:48 	Unidentified Speaker WORLD'S LEADING ORGANIZATION FOR JOURNALISTS AND ON BEHALF OF OUR 3500 MEMBERS WORLDWIDE, OF LIKE TO WELCOME OUR SPEAKER AND OUR GUESTS IN...
00:22:01 	Unidentified Speaker AN INSTITUTION LIKE THE NEW YORK TIMES, I WOULD THINK THAT IT WOULD HAVE TO BE IN THE RANGE OF $5 BILLION. DONATIONS, SURE. NEWSPAPERS WANT...
00:23:39 	Unidentified Speaker NATIONAL/LOCAL SYSTEM. I COULD TELL YOU THAT IN EVERY PLACE, WHICH WOULD HAVE BEEN VERY HAPPY TO HAVE THE KIND OF BIFURCATE NATIONAL NEWS...
00:28:35 	Unidentified Speaker LOT OF ROOM FOR IMPROVEMENT. I AM TALKING ABOUT NPR WITH PUBLIC RADIO STATIONS AND PUBLIC TELEVISION AND WITH OTHER NOT FOR PROFITS OUTSIDE...
00:32:52 	Unidentified Speaker DECLINING RESOURCES? AND YOU ARE RIGHT. THAT IS A CHALLENGE. NPR IS NOT IMMUNE TO ECONOMIC DIFFICULTY. WE ARE STILL FACING IT IN THE SHORT...
00:34:27 	Unidentified Speaker COURSE, WE'RE NOT GOING TO ABANDON OUR AUDIO BASED PRODUCTS. WE CANNOT SHRINK FROM
00:34:31 	Unidentified Speaker OUR DIGITAL EFFORTS. THIS IS THE CLASSICAL MOMENT. BUT FOR US TO PUT OUR HEAD IN THE SAND AND PRETEND THAT PEOPLE ARE NOT USING OTHER FORMS...
00:35:39 	Unidentified Speaker SHORTLY AFTER THEIR BROADCAST? >> YES. WE DO HAVE TRANSCRIPTS OF OUR PROGRAMS. IN TERMS OF QUICK TAX, THAT IS WHERE TECHNOLOGY WILL HELP US.
00:35:50 	Unidentified Speaker OBVIOUSLY, IN A BUDGET CRUNCH, IT IS HARD TO INVEST IN THINGS LIKE THAT. THE TECHNOLOGY IS GETTING BETTER AND BETTER. >> YOU MENTIONED...
00:36:11 	Unidentified Speaker GOOD IDEA? IF YOU THINK NPR SHOULD CHARGE FOR NEW STORE IS ON THE INTERNET WHILE IT IS FREE ON THE RADIO? >> WE HAVE TO PROVIDE OUR CONTENT...
00:36:31 	Unidentified Speaker TIMES, IT WAS HAVE TO LEAVE THE RIGHT DECISION. I WAS JOKING AROUND WITH SOME. IF YOU HAVE TO GROW YOUR AUDIENCE. THE BUSINESS MODELS FOR...
00:38:19 	Unidentified Speaker GREAT COOPERATION WITH THE BBC. PRI'S HAS A RELATIONSHIP. THEY ARE NOT PART OF NPR.
00:38:27 	Unidentified Speaker THEY SERVE PROGRAMS TO THE LARGER PUBLIC RADIO FAMILY. WE ARE INTERESTED IN THE LARGER PUBLIC RADIO FAMILY. THEY DO HAVE PROGRAMS WITH THE...
00:39:06 	Unidentified Speaker IS THIS NOT WHAT HAS MADE IN PR SO PUBLIC IN THE PUBLIC DISCOURSE? >> WE HAVE A VERY STRONG ARTS UNIT. WE CONTINUE TO COVER THE ARTS....
00:39:21 	Unidentified Speaker WE DEFINITELY HAVE AN ARTS UNIT AND ARTS PROGRAMMING. WE ARE IN DISCUSSION TO INCREASE OUR ARTS COVERAGE. IT IS ONE OF THE CENTRAL PILLARS OF...
00:40:00 	Unidentified Speaker IN YOUR RADIO DOCUMENTARY'S? >> THAT IS AN INTERESTING ONE. ONE OF THE GREAT THINGS ABOUT WORKING ON TELEVISION DOCUMENTARIES FOR ME IS ...
00:40:12 	Unidentified Speaker I WAS AT THE CNN NEWSROOM WHEN I WAS DOING THE NEWS OF THE DAY. IT IS IMPORTANT TO HAVE THE TIME TO TELL A STORY RIGHT. AT NPR, THAT...
00:41:27 	Unidentified Speaker THAT LABEL HOLDING THE COMPANY BACK BECAUSE IT SEEMS TO HIGHBROW AND EXCLUSIVE? >> I DISAGREE WITH THAT. WE DO NO;c7anY THINK OF OURSELVES...
00:41:42 	Unidentified Speaker NOT THINK WE IN PUBLIC RADIO UNDERSTAND THE POWER WE HAVE. IN TERMS OF THE HIGHBROW, WE ACTUALLY -- I WOULD SAY THE GREATEST INDICATOR OF...
00:42:59 	Unidentified Speaker LISTENERS. WHAT ARE YOU DOING TO ATTRACT LISTENERS EAGER THAN THE CURRENT AVERAGE AGE OF 50? WHAT ARE YOU DOING TO ATTRACT LISTENERS WHO ...
00:43:27 	Unidentified Speaker WE HAVE BEEN DEALING WITH THIS ISSUE FOR YEARS. OUR AUDIENCES ARE NOT 18. PEOPLE ARE NOT AGING IN TO NPR. THAT IS A GOOD THING. WE CANNOT...
00:45:39 	Unidentified Speaker TO THE YOUNGER GROUP. CAN NPR BE FUNNIER OR MORE IMPOLITE TO GET THE YOUNGER PEOPLE AND THOSE WHO WOULD LIKE SOME HARDER-EDGED NEWS? >> OUR...
00:46:05 	Unidentified Speaker NPOLITENESS. THE IMAGE IS MORE STODGY THEN THE REALITY. I AM A HUGE FRIEND -- FAN OF " THE DAILY SHOW." I THINK HIS INTERVIEWS ARE AS GOOD...
00:46:48 	Unidentified Speaker SINCE 2000. CAN YOU GIVE US ACTUAL NUMBERS? >> I DO NOT HAVE ACTUAL NUMBERS. I AM SORRY. NPR PROGRAMS REACH OVER 25
00:47:02 	Unidentified Speaker MILLION LISTENERS EACH WEEK. WHAT THAT MEANS IS YOU ARE COUNTED IF YOU LISTEN TO FIVE CONSECUTIVE MINUTES OF AN NPR PROGRAM DURING THE WEEK,...
00:49:18 	Unidentified Speaker SURE IF HE IS PREDICTING THE APOCALYPSE, [UNINTELLIGIBLE] >> I THINK IT IS GREAT. THE WORLD IS FINALLY COMING TO ITS SENSES. WE HAVE OUR...
00:49:35 	Unidentified Speaker WE ARE VERY OFFICIAL. THAT IS THE HEAD OF SOME COMPANIES. WE HAVE A MAN THAT WE LIKE AND WE WILL INVITE HIM TO DINNER. >> DID YOU INVITE...
00:50:04 	Unidentified Speaker LISTENERS. HOW DO YOU PLAN TO DO THIS? >>
00:50:06 	Unidentified Speaker THAT IS A GOOD QUESTION. WE NEED
00:50:09 	Unidentified Speaker TO REFLECT IN OUR MAIN PROGRAMS -- I HAVE THE SAME FEELINGS ABOUT THIS AS I DO
00:50:16 	Unidentified Speaker REACHING YOUNGER AUDIENCES. YOU DO NOT CREATE A SPECIAL PLACE SAYING HERE IS OUR PROGRAM FOR DIVERSE AUDIENCES. IN SOME CASES, THAT IS FINE....
00:51:35 	Unidentified Speaker NOT WANT TO ATTRACT A DIVERSE LISTENERSHIP. IS THAT CORRECT? >> NO. IT DOES NOT HOLD WATER FOR ME. I
00:51:48 	Unidentified Speaker CANNOT IMAGINE THAT BEING THE CASE PRIOR TO MY ARRIVAL. I AM TELLING YOU LIKE IT IS. WE HAVE NOT GOTTEN THIS RIGHT YET. OUR SHOW "NEWS...
00:53:16 	Unidentified Speaker RECESSION? >> UNDERWRITING IS DOWN. IT IS DOWN FOR EVERYBODY. THIS IS THE AREA THAT IS MOST DOWN FOR US --
00:53:30 	Unidentified Speaker IN SPONSORSHIP, UNDERWRITING, ADVERTISING. THAT IS THE CASE FOR ALL MEDIA. I HATE TO USE THE TERM A SILVER LINING. WE ARE DOWN LESS THAN...
00:55:28 	Unidentified Speaker FROM THE FEDERAL GOVERNMENT FOR NPR? >> WE ARE NOT ASKING FOR INCREASED FUNDING. WE DENY GET MONEY DIRECTLY FROM THE FEDERAL GOVERNMENT....
00:55:40 	Unidentified Speaker MONEY FROM ONE SOURCE THAT IS FUNDED BY THE FEDERAL GOVERNMENT. WE ARE NOT ASKING FOR ADDITIONAL FUNDING FOR NPR. WE ARE CONTEMPLATING ADDITIONAL...
00:56:21 	Unidentified Speaker TO THE TABLE THAT HAS SHAPED IN THE ART'S PROGRAMMING SENSE? -- THAT HAS SHAPED IN NPR'S PROGRAMMING SINCE? >> I HAVE INCREDIBLE LOYALTY ...
00:56:49 	Unidentified Speaker BEEN HEARTBREAKING FOR ME TO LEAD. I CARRY AT ALL WITH ME. I CARRY THEIR BURDEN IS WITH ME. NEWSPAPER REPORTERS HAVE A SKILL THAT I THINK...
00:57:27 	Unidentified Speaker CAN YOU AFFORD THE SPOT? >> THE MOVE IN DATE IS UP IN THE AIR. A EARLIER THIS YEAR, -- IT WAS GOOD IT HAPPEN BEFORE
00:57:39 	Unidentified Speaker THE ECONOMY WENT LIKE THIS. WE BOUGHT -- IS A BUILDING THAT WILL BE RECONSTRUCTED INTO A NEW HEADQUARTERS. IT WILL BE IN NOMO. WE SOLD OUR BUILDING...
00:58:47 	Unidentified Speaker TIME ANYWAY. WE WILL WRAP UP HERE. BEFORE I ASK THE LAST QUESTION, I HAVE SOME IMPORTANT ANNOUNCEMENTS. AT ME REMIND YOU OF FUTURE SPEAKERS....
00:59:42 	Unidentified Speaker DOES NPR SOUND LIKE IN TWO YEARS? >>
00:59:49 	Unidentified Speaker NPR WILL SOUND MUCH AS IT DOES TODAY. ONE OF THE THINGS THAT IS SO SPECTACULAR ABOUT OUR PROGRAMMING IS THE UNIQUE
00:59:59 	Unidentified Speaker SOUND. IT IS IN CEMENT, INVITING, SMART, PLAYFUL -- IT IS IN DEMINT -- IT IS INTIMATE, INVITING, SMART, AND PLAYFUL. WE WILL HAVE MORE GROUNDED...
01:01:00 	Unidentified Speaker TO BE WITH US. I WOULD LIKE TO THANK THE NATIONAL PRESS CLUB STAFF
01:01:06 	Unidentified Speaker MEMBERS FOR ORGANIZING TODAY'S LUNCH. THANKS TO THE NPC LIBRARY FOR ITS RESEARCH. OUR EVENTS ARE AVAILABLE FOR FREE DOWNLOAD ON EYETOOTH AS WELL...

*The transcript for this program was compiled from uncorrected Closed Captioning.

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