Launch of the new .swiss internet domain
Public or private businesses and organisations can now apply to acquire a .swiss internet address. During the initial phase launched on 7 September 2015, applications can relate only to trademarks registered in accordance with an ICANN (Internet Corporation for Assigned Names and Numbers) process, names associated with public bodies and distinctive signs protected in Switzerland. At a press conference this morning, federal councillor Doris Leuthard, the head of DETEC, stressed the importance to the Swiss economy of the availability of this new “shop window” abroad.