The World's Most Attractive Employers 2010
Universum, the employer branding company, presents the world’s Top 50 most attractive employers. From the world’s leading economies, nearly 130,000 students at top academic institutions chose their ideal companies to work for.
This is the first global index of employer attractiveness and highlights the world’s most powerful employer brands, those companies that excel in talent attraction and retention. The global rankings are based on the employer preferences of students from Brazil, Canada,China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and U.S.
The index reveals some dramatic trends
When 70% of corporate value is from intangible assets (according to Accenture) and skill shortages are acute worldwide, being an attractive employer is critical to keep a sustained competitive advantage.
1. American multinationals increase their lead over the rest of the world.
2. Employer Brands decoupled more and more from Corporate Brands.
3. Companies that help talent develop the “me brand” are more attractive.
4. Perception of industry and brand are interdependent.
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