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Yum Brands Bets on Taco Bell To Win Over Customers Overseas

By

Janet Adamy and

Maria Abi-Habib

Updated Nov. 19, 2008 12:01 a.m. ET

Earlier this month, a Taco Bell opened at a massive Dubai shopping mall. Patrons waited as long as four hours to buy beef gorditas and chicken chalupas at the chain's first location in the Middle East.

That restaurant is part of a broader strategy for Taco Bell's parent company, Yum Brands Inc. As it has done with KFC and Pizza Hut, Yum wants to build Taco Bell into a global brand with locations across the world.

While Yum has...

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