Instagram Launches Bolt - Business Insider
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Instagram Launches Its One-Tap Photo App Bolt To Rival TapTalk And Mirage

bolt
Bolt
Bolt is Facebook's answer to the one-tap messaging trend, which was made popular by apps such as Yo and Taptalk.

Bolt, which is being produced by Instagram, lets users send photos or videos quickly back and forth by turning a friend's icon into both the camera button and the send button. It has soft-launched in three countries — New Zealand, Singapore, and South Africa — for "diversity" reasons, an Instagram spokesman told The Verge. Most of Instagram's users (65%) are overseas.

Like Taptalk and another new app called Mirage, Bolt puts both the camera and the friend icons/send buttons on the same screen. Bolt allows four favorite friends to appear on the main screen, although up to 20 can be stored and accessed by swiping right to left. 

Even though Bolt is technically run by Facebook, the app doesn't let you find contacts by signing into the social network. Instead, you have to upload your mobile contact list, a popular solution used by Snapchat, Mirage, and Taptalk. Bolt is a one-to-one message app, so you can't blast the same image to multiple people at once or to a list of followers.

While Facebook's latest photo app, Slingshot, was a side project spawned in Facebook's Creative Labs, the Instagram team sounds dedicated to seeing Bolt through. "We are totally behind this thing," the spokesman told The Verge.

Here's what Bolt looks like:

bolt
Bolt

More: TapTalk Facebook
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Alyson is Editor-in-Chief of Business Insider.

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She joined Business Insider in July 2008 as its sixth employee. She started as a sales planner before joining the editorial team in 2010, where she became a startup reporter and was first to cover some of today's largest tech companies, including Pinterest, Tinder, Instagram, Uber and Snap. Alyson rose to become a senior correspondent, then became Business Insider's Executive Editor.

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She was appointed Editor-in-Chief in 2016, at which point she became the youngest and only woman to run a global business publication.  Business Insider is now one of the largest publications in the world, with over 300 million monthly readers.

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Alyson is the host of Business Insider's conferences and has a podcast, \"Success! How I Did It,\" where she interviews influencers ranging from Sheryl Sandberg to Steve Ballmer about their career paths (subscribe on iTunes here).

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She has appeared on ABC, Good Morning America, Al Jazeera, MSNBC, CNBC, CNN, and CBC, and she has interviewed media personalities such as Megyn Kelly, technology leaders like Fred Wilson, political leaders like John Brennan, and sports star LeBron James. She is a judge for the prestigious Gerald Loeb Awards in business journalism, and has been named one of Min's Rising Stars in Media, as well as Folio's 2017 Top Women in Media.

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She graduated from Syracuse University's Newhouse School of Public Communications, where she majored in psychology and advertising.

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You can read some of her investigative articles here:

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Leaked videos reveal the true founding story of Snapchat

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The founder who dumped Jared Kushner: Inside the phone call that left the White House star in a fit of rage

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The downfall of billion-dollar startup, Fab

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How a startup that raised the largest seed round in Silicon Valley history blew itself up before it even launched

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The dark side of Facebook, where people lie, cheat, and make millions

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A profile of Uber's controversial CEO, Travis Kalanick

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The unsolved story of Jody Sherman, a founder who was driven to suicide and left behind a shocking business disaster

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Disclosure: Alyson owns bitcoin and Snap. She is also an investor in The Spun, a sports-media startup founded by her husband.

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