This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

https://www.wsj.com/articles/he-pushed-the-new-york-times-to-buy-wordle-now-he-has-to-make-sports-work-ea22d743

He Pushed the New York Times to Buy Wordle. Now He Has to Make Sports Work.

David Perpich, cousin of publisher A.G. Sulzberger, was an architect of the subscriber bundle of games, a cooking app, the Wirecutter and sports-media site the Athletic

New York Times executive David Perpich, in June.

By Alexandra Bruell

| Photographs by Nate Palmer for The Wall Street Journal

Updated July 9, 2023 7:13 pm ET

New York Times executive David Perpich woke up one morning last year and read a story about Wordle, the addictive word-puzzle game. He fired off a Slack message around 6:30 a.m. to a colleague who oversees the company’s games unit.

“We’ve gotta go buy this thing,” Perpich wrote. The Times did precisely that a few weeks later.

Continue reading your article with
a WSJ subscription

Subscribe Now

Already a subscriber? Sign In