New York Times Buys Wordle - WSJ

New York Times Buys Wordle

Media company says price paid for viral word game is in low-seven figures

Updated Jan. 31, 2022 6:35 pm ET

The New York Times said for now Wordle would remain free to play for new and existing players. Photo: Brandon Bell/Getty Images

The New York Times said it bought Wordle, the word game that has become an online phenomenon. 

The media company said it paid a price in the low-seven figures. The game will move from its current website to the New York Times site and apps, but the company declined to say when that would happen.

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