Taco Bell restaurant count 2010-2023
Mexican inspired quick service chain Taco Bell operated a total of 8,564 restaurants in 32 different countries worldwide in 2023. This shows an increase from the previous year's total of 8,218. The number of Taco Bell restaurants increased each year since 2010.
Yum! Brands subsidiaries
Taco Bell is owned by Yum! Brands, parent company to Kentucky Fried Chicken (KFC) and Pizza Hut. With over 29 thousand restaurants worldwide, KFC has the most establishments of the Yum! Brands subsidiaries. Although there is a large difference in the number of units, Taco Bell is only slightly less successful than its sister company in terms of revenue - generating 2.64 billion U.S. dollars revenue in 2023. Comparatively, the revenue of KFC amounted to around 2.83 billion U.S. dollars in that year.
Customer satisfaction
Despite its growing number of stores worldwide and increasing revenue, Taco Bell ranked below the average quick service restaurant's American Customer Satisfaction Index (ACSI) score in 2023. During that year, Taco Bell received a score of 71. Taco Bell also ranked below both of its affiliate companies, KFC and Pizza Hut, who were awarded scores of 81 and 78 respectively.
