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https://www.wsj.com/articles/he-pushed-the-new-york-times-to-buy-wordle-now-he-has-to-make-sports-work-ea22d743

He Pushed the New York Times to Buy Wordle. Now He Has to Make Sports Work.

David Perpich, cousin of publisher A.G. Sulzberger, was an architect of the subscriber bundle of games, a cooking app, the Wirecutter and sports-media site the Athletic

New York Times executive David Perpich, in June.

By Alexandra Bruell

| Photographs by Nate Palmer for The Wall Street Journal

Updated July 9, 2023 7:13 pm ET

New York Times NYT 0.89%increase; green up pointing triangle executive David Perpich woke up one morning last year and read a story about Wordle, the addictive word-puzzle game. He fired off a Slack message around 6:30 a.m. to a colleague who oversees the company’s games unit.

“We’ve gotta go buy this thing,” Perpich wrote. The Times did precisely that a few weeks later.